◆ Case Study / Public Safety
Intrepid Networks. 1-2 SQLs a day with police chiefs, after past agencies struggled to deliver.
1-2
SQLs per day
60%
Sales velocity increase
Where multiple agencies couldn't deliver
Results
◆ The Challenge
Intrepid came to us burned. Previous outsourced SDR teams had struggled to deliver, and their VP of Sales was hopeful but skeptical. We delivered 1-2 sales-qualified meetings per day with police chiefs in the first few weeks of launch, many excited and ready to evaluate. In a market with 9-month sales cycles, and notoriously hard to book prospects our targeting caught buyers at the right moment, and many moved forward in sales conversations 60% faster.
◆ The Approach
- 01Rebuilt the target list around police chiefs with verified direct mobile numbers.
- 02Trained SDRs deeply on Intrepid's product and the language of public safety leadership.
- 03Coached on every recorded call to keep messaging calibrated to in-market buyers.
"Kismetic plugged us directly into police chiefs we'd spent quarters chasing. They created new opportunities and reinvigorated past clients."
Kacy Greene, VP of Sales